To start a remarketing strategy, you need a custom audience so that your ad only shows to the audience you want. Now, what is a custom audience? And how to use it?
What is a Custom Audience?
Custom audiences are an option on all digital ads platforms to define audiences based on your own terms. Generally the ad audience is determined algorithmically based on the history of user interactions with your site/content. With custom audiences, you can create your own audience base. Later, your ad will only be shown to the audience that meets your requirements so that the ad will be more targeted. This is just one small example of using custom audiences. You can get a wider range of functions! Here are some ideas you can use:
By Visit
You can use targeting based on visits. For example, the ad only shows to those who have viewed the product page for sale. Then you can create a 60% discount ad for them, so you can attract back customers who have visited but didn’t buy because it was too expensive.
Based on Number of Pages (Page Depth)
This is a deeper targeting and development of a visit based targeting strategy. Remember that there may be potential customers who are already interested and find out the ins and outs of your product/service, but end up canceling for some reason. You can target these super potential visitors with the help of a custom audience.
By Number of Transactions
For loyal customers who often buy goods/services from your business, you should appreciate them by providing special promotions. Therefore, you can create a custom target audience based on the number of transactions made. Before you install this, you must have a conversion tag (such as Google Ads Conversion Tag or Facebook Pixel Event) to record every transaction that occurs by each user.
Based on Length of Visit
Been looking around for a long time but didn’t buy it, would it be a shame if you just threw it away? You can target those who still think a lot with custom audiences based on the duration of visits on certain pages. Because visitors who spend a long time on the website, there must be a specific purpose! Don’t let your closing potential disappear, and try to reach them again.
By Content Source
If you use more than one digital marketing channel, then you must use this custom audience strategy! Remember that each digital marketing channel has a different persona and intent.
Create a More Targeted Ad Strategy with a Custom Audience!
Very interesting, isn’t it a remarketing strategy with a custom audience? Don’t forget to put your custom audience targeting into your ad settings, and provide the best ad content experience for your potential clients!
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